Client
Jonas Claesson Art
Industry
Ecommerce, art
Services
Klaviyo setup, flows, campaigns & AfterShip integration
Year
2021 – 2022
Jonas Claesson is an artist selling his work online, with a large and loyal list of subscribers. When he came to Little Crank, Klaviyo was barely being used.
We set up his Klaviyo account properly from the ground up – automated flows, regular campaigns and order updates powered by AfterShip.
The challenge
Jonas had built a big audience, but email wasn’t working for him. There were no automated flows and no regular campaign programme, and customers had no updates between placing an order and their artwork arriving.
What we did
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- Built the core flows from scratch – welcome series, abandoned cart and post-purchase, later adding browse abandonment and a rebuilt welcome series.
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- Integrated Klaviyo with AfterShip – shipping and delivery emails that keep customers updated from order to doorstep, building trust in the brand.
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- Regular campaigns – a consistent sending calendar to the full list.
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- Deliverability and list health – steady improvements to engagement, unsubscribe and bounce rates.
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- Monthly growth reviews – clear reporting and recommendations every month.
The outcome
Within the first month, the new flows were live and working – welcoming new subscribers, recovering abandoned carts and following up after every order.
Customers got clear shipping and delivery updates through AfterShip, and regular campaigns brought the whole list back into contact with Jonas’s work.
Ongoing management
Over the following months we kept improving the account – refining flows, lifting campaign engagement and steadily improving list health and deliverability, with monthly growth reviews throughout.
Want results like this?
We build and manage Klaviyo for ecommerce brands across Australia and internationally – whether you’re starting from scratch or getting more from an existing account.
Start with a free Klaviyo audit, or see our Klaviyo email marketing services.
