Client
Blue Dinosaur
Industry
Ecommerce, food & beverage
Services
Klaviyo strategy, flows & campaign management
Year
2021
Blue Dinosaur came to Little Crank as an emerging ecommerce brand with a growing customer base and big ambitions. We were brought in from the start to design, build and manage their Klaviyo email marketing.
Klaviyo became a core channel for the business – and the same strategy helped Blue Dinosaur grow into a successful, recognisable ecommerce brand.
The challenge
In early 2021, email was barely part of Blue Dinosaur’s marketing. Only a handful of emails were going out each month, and Klaviyo wasn’t pulling its weight as a sales channel. They had a large list of subscribers, but no campaign programme and no automated flows doing the heavy lifting.
What we did
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- Klaviyo strategy – a full plan covering flows, campaign calendar and segmentation, built around Blue Dinosaur’s brand and customers. See the full strategy.
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- Core flows built and optimised – welcome nurture, abandoned cart, post-purchase, customer win-back and an Okendo review request flow.
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- Regular campaigns – a consistent sending calendar that brought the whole list back into use.
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- Monthly growth reviews – reporting on revenue, flow performance, deliverability and list growth, with a clear plan for the month ahead.
The outcome
Within months, Klaviyo went from an afterthought to one of Blue Dinosaur’s most important sales channels.
Automated flows started bringing in sales every day, campaigns went out consistently to the whole list, and the post-purchase and win-back flows turned first-time buyers into repeat customers. Monthly growth reviews kept every part of the account improving month after month.
The long-term result
Those early results became the foundation for long-term growth. Klaviyo stayed at the centre of Blue Dinosaur’s marketing as the brand grew from an emerging business into a successful, recognisable ecommerce brand.
Want results like this?
We build and manage Klaviyo for Shopify brands across Australia and internationally.
Start with a free Klaviyo audit, or see our Klaviyo email marketing services.
